‘Pinkie’ has been described by the RTA as their most successful campaign ever.
By making speeding uncool, it changed the culture that said it was acceptable to speed.
As a result ‘Pinkie’ helped save lives.
It won three gold Effies and the Grand Effie. It won a silver at AWARD for integrated campaign, Cannes Titanium finalist, Adnews Campaign of the year and runner up B&T campaign of the year.
Outdoor poster
45 sec tvc - Pinkie
Campaign case study
Coaster
XX small condoms
XX small condoms on magazines with editorial content
XX small condom giveaway