‘Pinkie’ has been described by the RTA as their most successful campaign ever.
By making speeding uncool, it changed the culture that said it was acceptable to speed.
As a result ‘Pinkie’ helped save lives.

It won three gold Effies and the Grand Effie. It won a silver at AWARD for integrated campaign, Cannes Titanium finalist, Adnews Campaign of the year and runner up B&T campaign of the year.
Outdoor poster
45 sec tvc - Pinkie
Campaign case study
Coaster
XX small condoms
XX small condoms on magazines with editorial content
XX small condom giveaway
oops - art instillation
hahn premium light
full colour storyboard and animatic frames
food storyboards
storyboards with one colour shading
animatic frames
rough black and white storyboards
hahn superdry
directors' boards
red rock deli
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