rta youth speeding

‘Pinkie’ has been described by the RTA as their most successful campaign ever.
By making speeding uncool, it changed the culture that said it was acceptable to speed.
As a result ‘Pinkie’ helped save lives.

It won three gold Effies and the Grand Effie. It won a silver at AWARD for integrated campaign, Cannes Titanium finalist, Adnews Campaign of the year and runner up B&T campaign of the year.
Outdoor poster
45 sec tvc - Pinkie
Campaign case study
XX small condoms
XX small condoms on magazines with editorial content
XX small condom giveaway
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