sugar-free v

V needed a fun way to communicate a potentially boring message. The target market loved the cheekiness and the first three ads worked so well for the client that they asked for another three the next summer.
This campaign won at Folio and was a finalist at Cannes.
Full page magazine campaign
full colour storyboard and animatic frames
visa commonwealth games
red rock deli
rta youth speeding
le snak
rough black and white storyboards
directors' boards
animatic frames
hahn premium light
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